![]() Domino’s, for example, could pay to feature a branded GIF of someone biting into a slice of pizza whenever a Tenor user searches keywords like “party” or “satisfied.” The more people search, save or favorite GIFs within Tenor’s engine, the more nuanced the “Emotional Graph” becomes and the faster Tenor becomes at serving people relevant GIFs. The company has since done deals with dozens of major brands, which will pay up to $500,000 for sponsored GIF campaigns within its search engine. Tenor has quietly been building its advertising business since late 2017. "Tenor has been acquired by Google to help us execute on our mission to help all three billion mobile users find the perfect way to visually express themselves." McIntosh said in a blog post on Tuesday. Cofounder David McIntosh said he will continue leading the team at Google alongside Tenor cofounders Erick Hachenburg and Frank Nawabi. The company said the acquisition too help the company improve its product for users, developers and advertisers. “Beneath the surface, Tenor is really all about a new type of search engine - one that’s emotion-based, that more than 300 million times per day, is matching people’s thoughts and emotions with a digital object - the GIF.” “A lot of people look at GIFs and see something fun and silly, but really what gets us up every day is that GIFs are a better way to convey thoughts, feelings and emotions at a time when attention has shrunk,” McIntosh said in an interview at Tenor’s San Francisco headquarters last fall. Tenor is compatible across a range of messaging and social apps l ike Apple ’s iMessage, Google’s smart keyboard app Gboard,įacebook Messenger, Twitter, WhatsApp, LinkedIn, Slack, Discord and Kik. Tenor first launched on mobile messaging with the debut of the first GIF keyboard on Apple' s iOS operating system. 2 free app on Apple’s messaging “App Platform,” behind GamePigeon. Tenor’s GIF bot is also the most-used chat bot on Facebook Messenger, and its iMessage app is the no. ![]() Tenor’s “GIF Keyboard” is the most downloaded app in its category on both iOS and Android, according to analytics firm App Annie, and over the past two years, Tenor’s average keyboard download ranking has been roughly twice as high as Giphy’s on iOS and Android. Since launching three years ago on, Tenor has secured foothold in the steadily growing space of mobile GIF-sharing, where it also competes with Giphy. "W hether you’re using the Tenor keyboard or one of our other products, you can expect to see much more of this in your future," Edwards said. ![]()
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